The Widex brand is brought to life through our visual identity. Everything from letterheads, brochures, merchandise, packaging, websites, our logo, even signs – reflects Widex as a brand and promotes recognition.
And in a world crowded with images, it helps differentiate us from our competition.
Therefore, consistency is vital.
Central to our visual identity are five key elements:
- The Widex logo
- Our typeface
- Our photo style
- The ‘fifth element’